Julia Velcheva-Lutak

Perfumer, content creator, and founder of the BY VELCHEVA brand

Julia Velcheva-Lutak is a professional perfumer and well-known influencer with over 7 years of experience in niche perfumery. As the founder of BY VELCHEVA, a brand based in Valencia, she has become a key figure in the design of home fragrances and the creation of refined, viral digital content.

Specialization

• Niche olfactory compositions for home and personal use
• Aroma design for residential and commercial spaces
• Creative marketing and viral content on social media
• Consulting in perfumery and fragrance trends

Professional Background

After training with private perfumers in 2018, Julia launched her first fragrance project in 2019. In 2023, she founded BY VELCHEVA, an artisanal home fragrance brand based in Valencia, Spain.
Today, her creations are available throughout Europe and are attracting the interest of sensory design enthusiasts around the world.

Social Media Presence

In 2024, Julia gained over 6 million new followers across her social media platforms (TikTok, Instagram, Facebook), becoming a viral content creator known for:

• Her visual aesthetics
• Her authentic storytelling
• Her fine dining-inspired content
• Her multisensory approach

Philosophy: the connection between scents and flavors

Julia’s olfactory training directly influences her culinary vision: she creates scents and recipes with the same refined sensibility. She blends ingredients like fragrance notes, always seeking balance, elegance, and depth.

Passion for Travel

Julia has visited 63 countries and took part in the iconic Rio de Janeiro Carnival, where her samba school won third place. For her, traveling is not just a hobby but a source of inspiration—each culture brings new ideas for her scents and creations.

Expert Activities

Julia actively shares her professional experience through:

• Publications in specialized and digital media
• Consulting on interior scent design
• Insights into niche perfumery and home fragrance trends

Recognized for her refined style and innovative approach, Julia helps transform living spaces through the invisible yet deeply emotional power of scent.