Franchise BY VELCHEVA
24 / 02 / 2026
A niche perfume and cosmetics brand for the home and body.
Characterful fragrances. European quality. Aesthetic appeal and conscious choice.
We are not simply building a network — we are building a brand family.
We care deeply about our partners and support every opening so that your boutique can grow, so that you feel backed, and proud to represent BY VELCHEVA.
About the brand
BY VELCHEVA is a niche perfume brand for the home and body, together with a line of fragranced cosmetic products.
We produce in Valencia, Spain, and create fragrances that unfold gradually, reveal multiple facets, and leave a lasting impression.
Our fragrances do not try to shout — they leave a trace.
They are made for those who feel deeply, know themselves, listen to themselves, and trust their own judgment — choosing what truly resonates with them.
If you simply want your home to smell like something — this may not be your brand.
If you are looking for a fragrance that stands apart, with a strong identity, and becomes part of who you are — welcome to BY VELCHEVA.
Because choosing a fragrance is always personal.
This is not a traditional franchise
There is no franchise fee and no royalties.
We work with clear, transparent, and fair conditions designed to protect the brand and help each partner start with confidence.
Key launch conditions
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Full product matrix
The boutique opens with the full brand collection — essential for proper positioning and for offering the customer a complete experience.
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Initial order — 10 units of each product
Why 10?
Because in the first few weeks, certain products always emerge as clear favorites.
If they sell out too quickly — the customer loses interest.
We prevent that from the very beginning.
After the first weeks, we analyze demand and quickly replenish the best sellers.
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Unified pricing policy
Prices may not be lower than those on the official website.
We do not use discounts as our primary strategy.
Only agreed promotional activities are allowed (for example, a gift with purchase).
Investment and profitability
- Initial product order: from 20–25 thousand €
- Additional costs: rent, fit-out, furniture, team (depending on the city and format)
Break-even point: 3–6 months
Estimated profitability (based on active stores): 25–50% annually
With strong team management, client work, and database development — up to 100% annually
Key success factors
- deep product knowledge
- the ability to communicate its value
- well-executed cross-selling
- excellent service
- creating a space customers want to return to
The brand has a high LTV — customers come back.
Marketing support
We actively support our partners:
- Yulia takes part in many openings, creating a strong launch momentum
- we announce openings on social media
- partners receive regular visibility and reach
- estimated market value of these placements:
- Stories — €1500–2000
- Reels — €6000
This visibility is part of the brand’s direct support.
In addition, the franchise partner receives unlimited access to the brand’s photo and video materials for social media and promotion.
Geography and format
The franchise is available in any country or city with demand potential.
Each location is assessed individually (population, demand, and market characteristics).
Recommended size: 25–35 m²+
Format: boutique / showroom
A kiosk format is possible, although less effective.
Exclusivity
Exclusivity may be considered individually where there is a clear development strategy and purchase commitment.
Replenishment orders
We offer replenishment orders even in small volumes. Lead times and quantities are adapted to each partner — we aim for healthy turnover and steady growth.
Logistics
Warehouse — Valencia, Spain.
Shipping lead time: 2–3 weeks, depending on order volume.
Guarantees and customer care
Our priority is for every customer to be fully satisfied.
- Manufacturing defect → full replacement at our expense
- Damage during transport → claim handled with the carrier
- If responsibility cannot be clearly determined — we resolve it individually, always in the customer’s favor
Training and support
- product training provided by the team
- detailed product descriptions available on the website
- materials available upon request
Agreement
The agreement is provided upon request.
Renewal — by mutual agreement and subject to compliance with the terms.
Partner profile
We are looking for partners who work with transparency and professionalism:
- operate within the legal framework of their country
- maintain sound financial discipline
- take care of the brand’s reputation and that of the boutique, including reviews on Google Maps and other channels
