Aroma marketing for offices and business centers

The modern office is a place of constant business meetings, presentations, conferences, and teamwork. Proper scenting in the office positively impacts employee efficiency, builds client loyalty to the brand, and fosters relationships with partners.

According to research, the right aroma in the office can boost your employees’ productivity by creating a more comfortable and pleasant working environment for the team.

For example, the largest Japanese cosmetics conglomerate, Shiseido, uses a specially developed aromatic essence in their offices, which reduces employee errors by 54%.

The choice of aroma for the office depends on the goals set.

Scents with notes of jasmine, tea tree, ginger, and juniper help improve brain function. They are suitable for work situations requiring brainstorming and significant intellectual effort.

Basil and neroli scents increase productivity.

Lavender, sage, eucalyptus, and rosemary improve memory.

Scents of basil, eucalyptus, mint, lemon, and coffee stimulate and eliminate drowsiness.

Thyme, lavender, and lemon balm help you relax and feel peaceful. They are the ideal choice for the break room.

Vanilla, green apple, and chocolate scents can be used to increase sales: they promote the production of serotonin, the happiness hormone, making you feel energetic, calm, and subconsciously confident.

Citrus, vanilla, lavender, and mint scents have a beneficial effect on the working atmosphere in the office. In addition, subtle woody compositions and fresh marine notes also have a positive impact.

We spend a significant amount of time at work, so it’s crucial to maintain a pleasant atmosphere that employees want to return to.

If your office receives clients, scenting will enhance their loyalty and increase the average transaction value.