Aroma marketing for Hotels

Do you want to highlight the status of your hotel but don’t know how? Use scenting.

World-renowned hotel chains have been using scenting for years to attract more customers and increase their brand recognition.

Our olfactory memory is very powerful, even more so than our visual memory, so the pleasant sensations from the hotels we visit stay with us for a long time. You have the power to enhance the mood and delight your guests. This will not only significantly increase the percentage of repeat customers but also boost your employees’ productivity.

Experts recommend zoning when scenting different areas of the hotel. The first impression, as we know, is the most important. Therefore, it is crucial to choose a pleasant general aroma for the reception and main lobby, appealing to both men and women. Bathrooms also need to neutralize unpleasant odors and be filled with a fresh scent.

A marketing study conducted by the management of the Holiday Inn chain in 2000 aimed to identify the most unforgivable service shortcomings for hotel guests. According to a survey of more than 1,500 guests, it was discovered that what irritated them the most was not the low qualification of the staff or external noise, but bad smells in the rooms.

There can be many sources of bad odors in hotels: cigarette smoke, restaurant kitchens, previous guests and their pets, repairs, dampness, an unfortunate location near the kitchen or parking lot. Even a good ventilation system cannot always handle this problem. As a result, not only can your guests’ mood be affected, but also their well-being: a bad smell can cause headaches, nausea, and even migraines. Consequently, their vacation will be at risk: the hotel visitor will suffer and dream of going home or moving elsewhere.

It is very important not only to mask the bad smell but to neutralize it completely. A saturated niche aroma from our collection can achieve this.