Aroma marketing for clothing stores

• Increased Sales – Carefully selected scents stimulate impulse purchases, increasing revenue for clothing stores and showrooms by 15-20%. Premium brands and mid to luxury segment labels have long implemented aroma marketing, using unique niche scents that evoke a clear association with their brand. For example, the brand Massimo Dutti.

• Attracting New Customers – Scenting the entrance area grabs the attention of people passing by the store. A niche, rich fragrance arouses strong interest, encouraging them to enter your store and explore its offerings.

• Customer Return Rate – A place that leaves a positive impression makes people want to visit again, so they return to shop where they felt comfortable. Moreover, a premium niche scent creates a strong associative chain and stays in their memory for a long time, automatically reminding them of your brand.

• Comfortable Atmosphere – In a scented store department, visitors stay on average 20% longer than in an unscented shopping space, according to Nike.

• Eliminating Bad Odors – Neutralizing unpleasant odors by 100% (bathrooms, fitting rooms, dampness in the premises, household chemicals, general hall odors, etc.).

Competition among clothing stores and showrooms is always high, so every method that provides an advantage in the battle for customers should be considered for implementation. One of the main ways to become a more noticeable and customer-oriented place for your shoppers is aroma marketing. It has been proven that influencing a person through their sense of smell is much more effective than through sight and hearing.